All Terrain Brain (ATB) lets 8-12 year old kids tap into their entrepreneurial spirits, and helps them they have the power to do whatever they want in life. The ATB project has 25 short videos, the interactive ATB Web site, and the Team ATB Activity Guide.

The Team ATB Activity Guide won a 2008 Distinguished Achievement Award from the Association of Education Publishers.

ATB also won gold in both the education and children's categories of the 2008 W3 Awards, which honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. The W3 is sanctioned and judged by the International Academy of the Visual Arts.