All Terrain Brain (ATB) encourages kids to discover their passions, tap into their entrepreneurial spirits, and be their own boss. The ATB Web site has animated music videos, interactive games, and a downloadable activity guide.

The Team ATB Activity Guide won a 2008 Distinguished Achievement Award from the Association of Education Publishers.

ATB also won gold in both the education and children's categories of the 2008 W3 Awards, which honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. The W3 is sanctioned and judged by the International Academy of the Visual Arts.